I’m wondering what is more important with regards to SEO, the Meta Title of my page or the URL?

I purchased software for my online store that incorporates the name of my product into the url so it isn’t just a product number. For example, it will say "Black Leather Handbag" instead of MJG645.

But what I’m wondering is, in the eyes of SEO…is the Meta Title more important than this tool used for the URL?

Thank you very much for your insight.

According to the Webmaster articles from Google.com, it appears that the priority of indexing of metatags begins with the:

1. title
2. description
3. keywords

Within the <title> metatag, you should include "generic" descriptive keywords to best describe your goods and services followed by a "geographic target," usually your place of business in a particular city, state. The "geographic target" is to properly categorize your website to a geographic region in which you plan to market your goods and services. Or would you like to solicit outside of the U.S.?

Even if you choose to not provide any <description> and <keywords> metatag and simply want to rely on hard HTML text [not graphic gifs] being indexed, it will worked just as well.

Good luck!