In this fascinating video interview industry leader Bruce Clay predicts that search rankings will soon not be the prime Search Engine Optimization (SEO) metric. Three factors are converging to bring this about: (1) behavioral search, based on a user’s normal ‘neighborhood’ or ‘community,’ (2) intent-based search, and (3) universal search. Since each of these trends makes it unlikely that ranking software will see the same ranking as any individual user, ranking per se will fade as the primary way of measuring SEO success, and be replaced by targeted traffic.
Duration : 0:6:55
localplan
/ September 3, 2010I agree with the …
I agree with the concept Bruce mentions. Of course we all would like to get better results and Google does too (because they make more money). However, how will this be balanced with privacy concerns? There are a lot of people out there who will accept crappy results to keep their online tendencies private.
karlos77077
/ September 3, 2010Great video. Along …
Great video. Along the lines of Nik’s question, does anybody have some news from Google what’s going to replace Rankings and how this is going to be implemented?
karlos77077
/ September 3, 2010Important Matter! …
Important Matter! Seen this video?:
“Bruce Clay: “Ranking is Dead” from PubCon 2008″
same discussion, slightly different take:
youtube com/watch?v=uhodb-Mx4bM
Karl
Internet-Experts-Live com
NikLePage
/ September 3, 2010More great content …
More great content Ralph. Just one thing – do we have any ideas about what *is* going to be replacing these rankings as a measure of SEO success? Indeed, does this mean that SEO might be come moot (at least in part) – and the idiom “content is king” will become yet more relevant?